Honasa Consumer Limited (HCL), the company behind popular digital-first brands like Mamaearth, The Derma Co., Aqualogica, BBlunt, Dr. Sheth’s, Staze, and Luminéve, has announced a major strategic move—its entry into the men’s personal care space. The company has acquired Reginald Men, a fast-growing premium grooming brand, marking an important milestone in Honasa’s expansion journey.
A Closer Look at the Acquisition
Honasa is acquiring 95% stake in BTM Ventures Pvt. Ltd., the parent company of Reginald Men, at an enterprise value of ₹195 crore (subject to closing adjustments). The remaining 5% stake will be purchased after 12 months based on pre-decided valuation parameters.
Founded in August 2022 by Trisha Reddy Talasani, Reginald Men has quickly carved out a strong presence in the men’s grooming category. The brand offers premium personal care products with a strong focus on sunscreens and serums, two rapidly growing segments within male skincare.
In the last twelve months (Nov 2024–Oct 2025), Reginald Men delivered impressive financials, crossing ₹70 crore in revenue with a healthy 25% EBITDA margin.
Why Honasa Wanted Reginald Men
This acquisition fits perfectly with Honasa’s ambition of shaping the future of India’s beauty and personal care market. Here’s what makes this deal significant:
1. Entry into a High-Growth Category
Men’s personal care is expanding rapidly in India, and Reginald Men gives Honasa an immediate, strong foothold in this segment.
2. Strengthening Core Focus Areas
The brand’s expertise in sunscreen and serum products deepens Honasa’s presence in two of the most in-demand skincare categories.
3. Strong South India Presence
A large portion of Reginald Men’s growth comes from South India. With this acquisition, Honasa gains:
Proven consumer insights
Successful marketing playbooks
A loyal regional customer base
Varun Alagh, Co-founder & CEO of Honasa Consumer, highlighted how Reginald Men’s deep understanding of modern male skincare needs makes them an excellent strategic fit.
4. Rapid Organic Traction
Reginald Men’s clean, minimal packaging and multi-functional product messaging have struck a chord with male consumers. Its flagship Helios Moisturizing Sunscreen has even become the No. 1 most searched sunscreen for men on Google in India.
Looking Ahead
The acquisition—officially announced on December 11, 2025—positions Honasa Consumer to tap into a booming category with a brand that already has strong traction and exceptional growth potential. With Honasa’s marketing engine and omnichannel expertise, Reginald Men is poised for accelerated expansion in the coming years.
