FutureSenseIndia

Eicher Motors Sales Analysis – November 2024

EICHER MOTOR SALES DATA NOVEMBER 2024

Key Highlights:

  • Royal Enfield, the motorcycle brand of Eicher Motors Limited, sold 82,257 motorcycles in November 2024, reflecting a 2% growth compared to November 2023, when sales stood at 80,251 units.
  • This figure encompasses both domestic and international markets:
    • Domestic sales: 72,236 motorcycles, marking a 4% decline compared to the previous year.
    • International sales: 10,021 motorcycles, achieving an impressive 96% increase year-over-year.

Year-to-Date Performance (April-November 2024):

  • Total sales during this period reached 6,47,611 motorcycles, a 4% increase compared to the same timeframe in 2023.
    • Domestic sales grew marginally by 2%, while international sales surged by 29%, driving overall growth.

Additional Insights from Eicher Motors’ Press Release:

  • CEO’s Statement: B Govindarajan, CEO of Royal Enfield, expressed enthusiasm about November’s performance, highlighting the success of new launches, including the electric motorcycle brand “Flying Flea.” He emphasized the positive reception from motorcycling enthusiasts.
  • Brand Overview: The press release underscored Royal Enfield’s status as the “oldest motorcycle brand in continuous production”, with a legacy of producing motorcycles that prioritize “Pure Motorcycling”—designed to be engaging, simple, accessible, and fun to ride.

Outlook:
Eicher Motors, through Royal Enfield, continues to experience steady growth, particularly in international markets. With investments in new products like electric motorcycles, the company is well-positioned to further expand its global footprint and strengthen its sales performance in the future.


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