On April 4, 2025, Brainbees Solutions Limited, operating as FirstCry, announced an investment of ₹73,00,47,000 (approximately ₹73 crore) in its subsidiary, GlobalBees Brands Private Limited. This move is part of a broader strategy to enhance FirstCry’s involvement in the burgeoning direct-to-consumer (D2C) brand market.
Investment Details
The investment was made through the subscription to 2,220 Series C2 Compulsory Convertible Preference Shares (CCPS) of GlobalBees, each with a face value of ₹5 and a premium of ₹3,28,845. This transaction follows the Series C2 Share Subscription Agreement dated March 30, 2025.
Impact on Shareholding
Prior to this investment, FirstCry held a 50.73% stake in GlobalBees. With the acquisition of the new shares, FirstCry’s ownership has increased to 51.12% on a fully diluted basis, reinforcing its controlling interest in the subsidiary.
Series C2 CCPS Issuance
In total, GlobalBees issued 3,041 Series C2 CCPS, raising an aggregate of ₹1,00,00,32,850 (approximately ₹100 crore) from existing shareholders as part of this funding round.
Strategic Implications
This investment underscores FirstCry’s commitment to expanding its footprint in the D2C brand ecosystem through GlobalBees. By increasing its stake, FirstCry aims to leverage synergies between its established e-commerce platform and GlobalBees’ portfolio of emerging brands, positioning itself to capitalize on the growing consumer demand in this sector.
