LT Foods Appoints Chef Ranveer Brar as DAAWAT® Brand Ambassador, Launches New DAAWAT® Delight Campaign
LT Foods Limited, one of India’s leading global FMCG companies, has announced the appointment of celebrity chef, author, and television personality Ranveer Brar as the new brand ambassador for its flagship DAAWAT® brand. Alongside the partnership, the company has launched a new advertising campaign for its latest offering, DAAWAT® Delight Basmati Rice.
The announcement was made through a stock exchange filing on August 4, 2026.
Chef Ranveer Brar Joins the DAAWAT® Family
With this collaboration, LT Foods aims to strengthen the positioning of DAAWAT® as a premium basmati rice brand while connecting with consumers through Chef Ranveer Brar’s culinary expertise and storytelling.
The new campaign highlights DAAWAT® Delight’s Superior Flavour Absorption Technology, showcasing how the rice enhances the taste of every dish. Built around the tagline “Har Dish Ko Banaye Very Very Nice,” the campaign focuses on everyday dining moments and emphasizes rice as an essential ingredient that elevates every meal.
Created by BBDO India, the campaign blends warmth, humor, and relatable storytelling. It will be promoted across television, digital platforms, and social media.
LT Foods Bets on Product Innovation
Commenting on the partnership, Ritesh Arora, CEO – India Business & Far East, LT Foods, said the company is delighted to welcome Chef Ranveer Brar to the LT Foods family.
He noted that Brar’s culinary expertise and deep appreciation for India’s food heritage make him a natural fit for the DAAWAT® brand. He added that the launch of DAAWAT® Delight reflects the company’s continued focus on innovation, with its Superior Flavour Absorption Technology designed to enhance everyday cooking experiences while strengthening the brand’s position in the premium basmati rice category.
Ranveer Brar on the Partnership
Speaking about the association, Chef Ranveer Brar said basmati rice has always played an important role in Indian cuisine and food storytelling.
He added that the collaboration with DAAWAT® is meaningful because it celebrates an ingredient that has shaped Indian food traditions for generations while inspiring new culinary experiences for consumers.
DAAWAT® Delight Now Available Across India
LT Foods said DAAWAT® Delight is now available through multiple retail channels, including:
- Quick Commerce platforms
- Modern Trade stores
- General Trade outlets
This wide availability is expected to help the company reach consumers across both online and offline markets.
About LT Foods
LT Foods is a global FMCG company with more than 70 years of experience in specialty rice and rice-based food products.
Its products are sold in over 85 countries, including India, the United States, the United Kingdom, Europe, the Middle East, and Asia.
The company’s portfolio includes several well-known brands, including:
- DAAWAT® – One of India’s leading premium basmati rice brands
- Royal® – A popular basmati rice brand in North America
In addition to premium rice products, LT Foods is expanding its presence in organic foods and future-focused food categories.
For FY26, the company reported consolidated revenue of approximately ₹11,023 crore and operates an integrated “Farm to Fork” business model supported by manufacturing facilities in India, the United States, and Europe, along with a global distribution network of more than 1,400 distributors.