Urban Company Launches Native M3 Pro Water Purifier with 3-Year Unconditional Warranty and Smart Monitoring
Urban Company has expanded its growing Native smart home appliance portfolio with the launch of the Native M3 and Native M3 Pro Water Purifiers. The company aims to address one of the biggest pain points faced by Indian consumers—frequent water purifier servicing and costly filter replacements—by introducing a premium RO purifier designed to operate for up to three years without routine servicing or filter changes.
Priced from ₹22,000 onwards, the new water purifiers are now available across India through the Urban Company app and the company’s official website.
A New Approach to Water Purification
Traditional RO water purifiers often require annual maintenance contracts, regular servicing, and frequent filter replacements that significantly increase the overall ownership cost.
With the launch of the Native M3 Pro, Urban Company is positioning itself differently by focusing on:
- Long-life filtration technology
- Lower maintenance costs
- Smart app connectivity
- Premium build quality
- Technology-enabled customer support
The company says customers can save more than ₹26,000 over nine years compared to conventional RO systems because of reduced servicing and long-lasting filters.
Native M3 Pro: Key Features
3-Year No-Service Filtration
One of the biggest highlights is the purifier’s long-life filtration system, which is engineered to function for three years without requiring filter replacement or routine servicing.
This significantly reduces maintenance hassles while lowering ownership costs.
3-Year Unconditional Warranty
Urban Company is backing the product with a three-year unconditional warranty, offering customers additional confidence in the product’s durability and reliability.
100% RO Purified Water
The Native M3 Pro ensures that 100% of incoming water passes through the Reverse Osmosis (RO) membrane, helping remove:
- Heavy metals
- Harmful chemicals
- Dissolved impurities
- Contaminants
Smart App Connectivity
The purifier integrates directly with the Urban Company mobile application, allowing users to monitor:
- Filter health
- Water quality
- Purifier performance
- System status
This enables proactive monitoring without waiting for servicing issues to arise.
Premium Stainless Steel Storage Tank
Unlike many plastic storage tanks available in the market, the Native M3 Pro comes equipped with a food-grade stainless steel water storage tank, improving hygiene and durability.
Advanced Mineralisation and pH Balancing
After purification, the system restores essential minerals while maintaining an optimal pH level, aiming to improve both water quality and taste.
Smart Dot-Matrix Display
The purifier also features a modern dot-matrix smart display that provides real-time status updates and system information through an intuitive interface.
Urban Company Wants to Reduce the Cost of Ownership
According to Varun Khaitan, Co-Founder and COO of Urban Company, the company wants to move away from the industry’s traditional model of frequent servicing and expensive maintenance.
He said the Native M3 Pro has been designed to provide:
- Long-life filtration
- Connected smart monitoring
- Reliable after-sales service
- Durable engineering
- Better ownership experience
The company believes customers deserve products that are easier to own, require less maintenance, and provide greater long-term value.
Native Business Continues Strong Growth
The launch comes as Urban Company’s Native appliance business continues to grow rapidly.
FY26 Performance of Native Business
| Particular | FY26 |
|---|---|
| Revenue from Operations | ₹267 crore |
| Revenue Growth | 130% YoY |
| Net Transaction Value (NTV) | ₹345 crore |
| NTV Growth | 122% YoY |
| Average Customer Rating | 4.5 Stars |
| Customer Renewal Rate | 75% |
The strong growth indicates increasing consumer acceptance of Urban Company’s strategy of combining hardware products with installation, maintenance, and after-sales service.
More Than Just a Product
Urban Company says its Native ecosystem combines:
- Premium hardware
- Professional installation
- Smart technology
- Connected monitoring
- Trusted after-sales support
Rather than focusing only on selling appliances, the company aims to build long-term customer relationships through lifecycle services and technology-enabled support.
Availability and Pricing
The Native M3 and Native M3 Pro Water Purifiers are available immediately across India.
Starting Price: ₹22,000
Customers can purchase the products through:
- Urban Company mobile application
- Official Urban Company website
About Urban Company
Urban Company is a technology-driven platform connecting customers with trained professionals across home services and beauty categories, including:
- Home cleaning
- Appliance repairs
- Plumbing
- Electrical services
- Salon services
- Spa and wellness
The company also continues to focus on improving earnings and benefits for its service professionals. According to its 9M FY26 Earnings Index, active service professionals (excluding InstaHelp) earned an average monthly in-hand income of ₹28,322, while the top 5% earned ₹51,673 per month. Service professionals are also covered by group life and accidental insurance benefits.