Hatsun Agro Acquires Milk Mantra: Strategic Expansion in Eastern India

Hatsun Agro Product Limited (HAP) has announced the acquisition of 100% issued and paid-up share capital of Milk Mantra Dairy Private Limited, a move approved by its Board of Directors on January 20, 2025. This acquisition, valued at ₹233 Crores, does not involve related party transactions, and HAP’s promoter/promoter group holds no interest in Milk Mantra Dairy Private Limited.

Strategic Expansion into New Markets

This acquisition aligns with HAP’s strategy to expand into new geographical markets. Milk Mantra Dairy Private Limited, established on August 4, 2009, specializes in the manufacturing, marketing, and sale of milk and dairy products. The acquisition will bolster HAP’s presence in Odisha and the Eastern Indian dairy market, while also unlocking potential in North Andhra Pradesh, West Bengal, and neighboring states.

Strengthening Brand Portfolio

Milk Mantra’s renowned “Milky Moo” brand will join HAP’s existing brand lineup, which includes Arun, IBACO, Hatsun, and Arokya. This synergy is expected to enhance HAP’s ability to deliver fresh, high-quality dairy products, consistent with its mission.

Transaction Details

The acquisition is anticipated to close within one month of signing the Share Purchase Agreements (SPAs) and related documents, subject to fulfillment of customary conditions. Upon completion, Milk Mantra Dairy Private Limited will become a Wholly-Owned Subsidiary of HAP, marking a significant step in HAP’s growth trajectory.