TVS Srichakra Limited Expands Euro Grip Retail Footprint with 3 New Exclusive Stores
TVS Srichakra Limited, the manufacturer behind the popular Eurogrip Tyres brand, has announced the opening of three new exclusive branded retail stores in Mehsana (Gujarat), Noida (Uttar Pradesh), and Bareilly (Uttar Pradesh). This strategic expansion increases the company’s exclusive retail network to 19 stores across India, reinforcing its focus on enhancing customer reach and after-sales service.
The latest expansion is part of the company’s broader strategy to strengthen its branded retail footprint in key markets while offering customers a premium tyre buying and servicing experience.
What the New Eurogrip Stores Will Offer
The newly launched stores are designed as complete two-wheeler tyre experience centers. Customers can access:
- Complete range of Eurogrip tyres
- Tyres for scooters and commuter motorcycles
- Performance motorcycle tyres
- Adventure touring bike tyres
- Tubes across multiple sizes
- Professional tyre fitment
- Tyre care services
- Puncture repair
- Air pressure checks
- Warranty support and customer assistance
The company aims to provide a one-stop solution for riders looking for quality products along with professional service.
Management Commentary
Commenting on the expansion, T.K. Ravi, Chief Operating Officer of TVS Srichakra Ltd., said the company remains committed to bringing high-quality products and dependable services closer to customers.
He noted that expanding through exclusive retail stores allows Eurogrip to strengthen its presence in important markets while providing customers with expert guidance, professional installation services, and an improved ownership experience.
Locations of the Newly Opened Stores
The three new exclusive Eurogrip retail outlets are located at:
1. Mehsana, Gujarat
Ganesh Tyres
Asopalav Market, Modhera Road
2. Noida, Uttar Pradesh
Singh Cycle Store
Khushiram Sharma Market, Gejha Road, Bhangel
3. Bareilly, Uttar Pradesh
General Automobiles
Koharapeer, Bareilly
Eurogrip’s Growing Retail Footprint
The latest additions continue Eurogrip’s rapid retail expansion across India. Besides these new outlets, the company has recently launched stores in:
- Hyderabad
- Panipat
- Bahraich
- Ludhiana
- Delhi
- Alappuzha
It also operates branded experience stores in cities including Chennai, Mysuru, Patna, Farrukhabad, Ahmedabad, and Rajkot.
Why This Expansion Matters
For tyre manufacturers, branded retail outlets play an increasingly important role beyond product sales. They help companies:
- Improve customer engagement
- Deliver consistent after-sales service
- Increase brand visibility
- Build stronger dealer relationships
- Enhance customer trust through standardized service
As competition in India’s replacement tyre market intensifies, expanding the exclusive retail network enables TVS Srichakra to strengthen its market position while offering a differentiated customer experience.
About TVS Srichakra
TVS Srichakra Limited is one of India’s leading manufacturers and exporters of tyres for two-wheelers, three-wheelers, and off-highway vehicles. Incorporated in 1982, the company operates under the TVS Mobility group and markets its products under the Eurogrip, TVS Eurogrip, and TVS Tyres brands.
The company has manufacturing facilities in Madurai, Tamil Nadu, and Rudrapur, Uttarakhand, with a combined production capacity of more than 3 million tyres per month. Its products are exported to over 85 countries, supported by global R&D capabilities, including a design centre in Milan, Italy.