This passage is from an article on RushLane, an Indian automotive news website, covering the debut of the new Royal Enfield Classic 650 motorcycle. It highlights the bike’s classic styling, powerful engine, and modern features, noting its importance in Royal Enfield’s strategy to strengthen its leading position in the 650cc motorcycle market. The Classic 650 is aimed at riders seeking a blend of power and timeless design.
Here are some key points about the Royal Enfield Classic 650 unveiling:
- Launch Date: The Classic 650 was unveiled on November 5, 2024, with the goal of offering an appealing upgrade for Classic 350 owners while preserving the iconic design.
- Royal Enfield’s Sixth 650cc Model: This model adds to Royal Enfield’s expanding 650cc lineup, with more releases planned.
- Design: The Classic 650 retains the aesthetic of the Classic 350 but scaled up for the 650cc segment, aiming to be one of the most visually appealing retro middleweight motorcycles worldwide.
- Chassis and Components: It shares a chassis with the Super Meteor 650 and Shotgun 650 but has simpler features. For instance, while the Super Meteor and Shotgun models have USD telescopic front forks, the Classic 650 comes with 43mm RSU telescopic forks.
- Pricing: Expected to be more affordable than the Super Meteor 650 and Shotgun 650, the Classic 650 is anticipated to launch in India soon.
- Market Strategy: Royal Enfield’s goal with the Classic 650 is to strengthen its dominance in the 500cc+ segment, where it already holds a market share of 85-90% in India thanks to models like the Interceptor 650, GT Continental 650, and Super Meteor 650.
- Portfolio Impact: The Classic 650 is likely to play a role in the 650cc segment similar to the Classic 350’s influence in the 350cc segment, becoming a standout model within Royal Enfield’s offerings.
This new model is expected to attract riders who appreciate a combination of classic aesthetics with modern performance in a mid-sized motorcycle.
