ICICI Lombard Launches 25 New Insurance Innovations to Celebrate 25 Years
ICICI Lombard General Insurance, India’s largest private general insurance company, has launched 25 customer-focused insurance innovations as part of its 25th anniversary celebrations. The company said the new offerings are designed to make insurance more personalized, digital, and customer-friendly across health, motor, home, travel, and commercial insurance.
According to the company, this is the largest number of new solutions it has introduced in a single day, surpassing its previous record of 14 launches. Among the 25 innovations, five are industry-first offerings powered by technologies such as Artificial Intelligence (AI).
A Milestone in ICICI Lombard’s Journey
Over the past 25 years, ICICI Lombard has served more than 500 million customers and settled over 60 million insurance claims. The company says its focus is now shifting from simply helping customers recover from risks to helping them predict and manage risks through technology-driven insurance solutions.
Speaking on the occasion, Sanjeev Mantri, Managing Director & CEO of ICICI Lombard, said the company remains committed to standing by customers while continuously innovating to meet their changing needs. He thanked customers, employees, business partners, shareholders, and regulators for supporting the company’s 25-year journey.
New Insurance Products Introduced
ICICI Lombard unveiled several new insurance products aimed at addressing the evolving needs of individuals, families, pet owners, homeowners, and businesses.
Elevate Her
A modular health insurance solution designed exclusively for women. It offers coverage for different life stages, including maternity, fertility treatment, preventive care, mental wellness, hormonal health, and women-specific cancer protection.
Paw Care
A comprehensive pet insurance policy covering veterinary expenses, accidents, illnesses, surgeries, routine healthcare, and wellness benefits. The product also offers long-term coverage and RFID-based discounts.
Complete Home Protect
A comprehensive home insurance plan covering homes, interiors, jewellery, artwork, furniture, and collectibles. It also includes cashless home assistance services, coverage for temporary living expenses if the home becomes uninhabitable, and policy tenures of up to 30 years.
Digital Services to Improve Customer Experience
The company also introduced several digital services aimed at making insurance easier and faster.
Some of the key launches include:
- India’s first Digital Insurance Branch inside Siddhivinayak Metro Station in Mumbai
- Motor Service Assure, offering roadside assistance within 30 minutes across major cities
- Motor Sahayak, providing emergency roadside support, legal assistance, and documentation help
- Specialised Service Desks for senior citizens and priority customers
- A simplified digital insurance platform for MSMEs
- Fully digital reimbursement claim submission for health and travel insurance.
AI-Powered Insurance Solutions
Artificial Intelligence plays a major role in several of the newly launched services.
Some of the AI-based innovations include:
- Voice AI, allowing customers to buy insurance, modify policies, and receive assistance through natural voice conversations in Hindi and English.
- AI Travel Planner, which creates personalized travel itineraries and recommends suitable travel insurance.
- Smart Health Underwriting, enabling faster policy approvals using AI.
- AI-powered fraud detection for health insurance claims.
- Real-time customer sentiment analysis using AI.
- AI-enabled sales tools for corporate customers.
- Faster motor claim verification through the RBI’s Account Aggregator framework.
- Mobile telematics that provide personalized driving scores and safer driving recommendations.
Motor Insurance Gets Smarter
ICICI Lombard also introduced several new motor insurance features, including:
- Motor Cyber Cover for connected vehicles
- Enhanced Personal Accident Cover up to ₹50 lakh
- IDV Booster for higher vehicle claim value
- Preventive maintenance services
- Emergency Driver Assistance
- AI-powered vehicle assistance and faster roadside support.
Focus on Digital Innovation
The company said these launches demonstrate its continued investment in digital technologies and AI to simplify insurance, improve customer service, and provide faster claim settlement.
With these innovations, ICICI Lombard aims to make insurance more accessible, personalized, and proactive, helping customers prevent risks rather than simply recover from them.