Ethos Limited MD & CEO Pranav Saboo Joins GPHG India Jury
Ethos Limited has announced that its Managing Director and CEO, Pranav Shankar Saboo, has been appointed to the jury of the Grand Prix d’Horlogerie de Genève (GPHG) India for its 2026 edition. The GPHG is widely regarded as the “Oscars of Watchmaking” and is one of the world’s leading annual awards dedicated to contemporary watchmaking. The appointment places Ethos’ leadership at an international platform celebrating excellence, innovation and craftsmanship in the global watch industry.
Commenting on the appointment, Pranav Saboo said that being invited to serve on the GPHG jury is both an honour and a responsibility. He highlighted the growing importance of Indian collectors and watch enthusiasts within the global horological community and said that India’s representation at such a prestigious international platform is particularly meaningful. The GPHG jury consists of 24 internationally recognised watchmaking experts, collectors, journalists and industry leaders who are invited to evaluate and select winners across the award’s prestigious categories.
Ethos Limited’s Luxury Watch Retail Presence
Ethos Limited, established in 2003, is one of India’s largest luxury and premium watch retailers. The company was listed on the BSE and NSE on May 30, 2022, and currently has partnerships with more than 75 premium and luxury watch brands. Ethos operates 103 boutiques across 34 cities in India, giving it a significant retail footprint in the country’s premium watch market.
Beyond watches, the company has expanded its presence into adjacent luxury categories. Ethos has entered the jewellery segment through Messika and has also become the Indian retailer for German luxury luggage brand RIMOWA.
GPHG’s Role in Global Watchmaking
The Grand Prix d’Horlogerie de Genève was established in 2001 and has been overseen since 2011 by a foundation recognised as a public-interest organisation. For more than 25 years, the GPHG has focused on celebrating and promoting the art of watchmaking through its awards and international activities.
The inclusion of Pranav Saboo on the 2026 jury highlights the increasing recognition of India’s luxury watch market and its growing community of collectors and connoisseurs. For Ethos Limited, the appointment also provides greater visibility for its leadership within the international luxury watch ecosystem.
This article is based on the company’s press release dated August 26, 2026. The information is provided for news and informational purposes and should not be considered investment advice.