Honasa Consumer Limited, the powerhouse behind India’s leading beauty and personal care brands, is making a bold strategic move into the burgeoning nutraceuticals sector. The company announced today its acquisition of a 58% majority stake in Fluence Pharma, a science-backed nutraceuticals firm renowned for its patented Cyclical Nutrition Therapy (CNT) and robust dermatologist-led distribution network.
This landmark acquisition, announced on June 23, 2026, marks Honasa’s decisive entry into the high-growth “beauty-from-inside” space, reinforcing its commitment to holistic, science-backed solutions. The Indian nutraceuticals market, valued at over INR 16,000 Crore+, is rapidly expanding, driven by increasing consumer awareness of nutritional gaps and demand for integrated beauty solutions.
To spearhead this expansion, Honasa will establish a dedicated subsidiary, Honasa Health Private Limited. This new entity will leverage Fluence’s clinical science and practitioner trust, combined with Honasa’s expertise in brand building and digital-first distribution, to scale a differentiated B2C nutrition portfolio.
Key Details of the Acquisition:
- Acquired Company: Fluence Pharma
- Stake Acquired: 58% (Majority Stake)
- Strategic Focus: “Inside-out” beauty, holistic wellness.
- Market Opportunity: India’s INR 16,000 Crore+ nutraceuticals market.
- Fluence Pharma’s Financials (FY26): Approx. INR 40 Crore Revenue, 20%+ EBITDA Margin.
Varun Alagh, Co-founder and CEO of Honasa Consumer Limited, highlighted the convergence of advanced skincare and nutraceuticals, stating, “The next decade will be defined by the powerful convergence of science-backed skin and hair care, and nutraceuticals.” Amit Bhusari, CEO of Fluence Pharma, also noted Honasa’s digital capabilities would help scale clinical solutions. Dheeraj Nagpal, a seasoned consumer business veteran, will lead Honasa Health as CEO, bringing extensive experience in building new-age consumer businesses.
This strategic move not only diversifies Honasa’s portfolio but positions it at the forefront of the evolving beauty and wellness landscape, promising a more resilient and integrated growth engine.