Capri Loans Launches New Brand Campaign with Nayanthara to Promote Financial Empowerment and Gold Loans

Mumbai, August 5, 2026: Capri Global Capital Limited (CGCL), which operates under the Capri Loans brand, has launched a new integrated marketing campaign featuring acclaimed actress Nayanthara. The campaign introduces two key initiatives—#DreamsGetWings, the company’s flagship brand campaign, and #TryCapriGoldLoans, a dedicated campaign highlighting its gold loan offerings.

The multimedia campaign aims to strengthen Capri Loans’ position as a trusted financial partner by promoting accessible, transparent, and customer-centric lending solutions across India, with a special focus on Southern markets.

Celebrating the Dreams of Everyday Indians

The flagship #DreamsGetWings campaign showcases Nayanthara alongside farmers, entrepreneurs, artisans, and working professionals, celebrating the aspirations and determination of everyday Indians.

The campaign emphasizes Capri Loans’ role in helping customers achieve their financial goals by providing timely and reliable access to credit. Through inspiring storytelling, the brand positions itself as a financial partner that supports individuals at every stage of their personal and professional journeys.

New Gold Loan Campaign Highlights Trust and Transparency

Alongside the brand campaign, Capri Loans has introduced a dedicated Gold Loan film under the theme #TryCapriGoldLoans.

The campaign encourages customers to view gold as more than just jewelry—presenting it as a valuable financial asset that can provide immediate liquidity when needed.

In the film, Nayanthara highlights Capri Loans’ transparent, secure, and respectful lending process, emphasizing quick loan disbursals while ensuring customers retain dignity, trust, and peace of mind throughout the borrowing experience.

Company Focuses on Customer-Centric Financial Solutions

Commenting on the campaign, Nishant Gehlot, Head – Marketing at Capri Global Capital Limited, said the company believes that timely financial support enables individuals to move forward with confidence.

According to him, the #DreamsGetWings campaign celebrates the aspirations of millions of Indians, while the Gold Loan campaign demonstrates how customers can unlock the financial value of their gold during important life events. He added that Nayanthara’s credibility and strong connect with audiences make her an ideal ambassador for reinforcing Capri Loans’ values of trust, respect, and customer-first service.

Multi-Platform Marketing Strategy

Capri Loans is rolling out the campaign through an integrated marketing approach that includes:

• Television advertising
• Print media
• Digital platforms
• Social media campaigns
• Outdoor and on-ground branding

By maintaining consistent messaging across multiple channels, the company aims to enhance brand visibility and strengthen customer engagement.

Strengthening Presence in Southern India

With Nayanthara’s popularity across South India, Capri Loans expects the campaign to deepen its emotional connection with customers in the region while expanding awareness of its lending products.

The campaign is designed to inspire customers to pursue their ambitions with confidence, knowing they have access to a trusted financial partner whenever they need financial support.

Capri Loans Continues Rapid Retail Expansion

Capri Loans has emerged as one of India’s fastest-growing retail-focused Non-Banking Financial Companies (NBFCs). As of June 30, 2026, the company reported:

The company offers a diversified portfolio of lending products, including:

• Gold Loans
• MSME Loans
• Construction Finance
• Housing Finance (through Capri Global Housing Finance Limited)

In addition, Capri Loans operates fee-based businesses such as insurance distribution and car loan distribution through its subsidiaries.