Tilaknagar Industries Records Highest-Ever Karnataka Sales as Imperial Blue Gains Market Share
Tilaknagar Industries Limited (TI) has achieved a significant milestone in one of India’s largest liquor markets. The company announced its highest-ever monthly sales in Karnataka during July 2026, driven by the exceptional performance of its flagship whisky brand, Imperial Blue. The record sales, coupled with strong market share gains, reinforce the company’s growing leadership in the premium Indian Made Foreign Liquor (IMFL) segment and highlight the success of its expansion strategy across South India.
Record Performance in Karnataka
Tilaknagar Industries reported its strongest-ever monthly performance in Karnataka, selling 3 lakh cases during July 2026, representing an impressive 30% year-on-year growth.
The company also achieved its highest-ever secondary sales in the state, indicating robust retail demand and healthy inventory movement across distribution channels.
This strong consumer off-take helped Tilaknagar Industries capture a 40% market share in the Prestige & Above (P&A) segment during the month.
Imperial Blue Drives Growth
The primary growth driver behind the record performance was Imperial Blue Whisky, which continued to strengthen its position in Karnataka.
Imperial Blue July 2026 Performance
| Particular | Performance |
|---|---|
| Sales Volume | 1.5 lakh+ cases |
| Year-on-Year Growth | 50%+ |
| Deluxe Whisky Market Share | 43% |
The brand recorded its highest-ever monthly sales in Karnataka, reflecting growing consumer acceptance, expanded distribution, and disciplined execution across the state.
Key Business Highlights
- Highest-ever monthly sales in Karnataka
- 3 lakh cases sold during July 2026
- Around 30% year-on-year sales growth
- Record secondary sales indicating strong retail demand
- 40% market share in the Prestige & Above category
- Imperial Blue crossed 1.5 lakh cases
- Imperial Blue expanded its Deluxe Whisky market share to 43%
These achievements underline Tilaknagar Industries’ growing presence in one of India’s most competitive alcoholic beverage markets.
Karnataka Remains a Strategic Growth Market
Karnataka is one of India’s largest IMFL markets, making it a key focus area for liquor companies.
According to the company, the state’s evolving regulatory environment, rising disposable incomes, and increasing consumer preference for premium spirits continue to create attractive long-term growth opportunities.
Tilaknagar Industries has strengthened its market position through:
- A wider product portfolio
- Strong distribution capabilities
- Consistent retail execution
- Focused brand-building initiatives
- Deep consumer engagement
Management Commentary
Commenting on the achievement, Nishant Jain, Chief Sales Officer of Tilaknagar Industries, said Karnataka continues to be one of the company’s most strategic markets.
He noted that the record performance reflects the strength of Tilaknagar’s expanded portfolio, disciplined execution, and strong consumer connect.
According to him, Imperial Blue’s impressive market share gains demonstrate the successful integration of the brand into Tilaknagar Industries and the company’s ability to scale leading brands through its extensive distribution network.
He added that the evolving excise policy in Karnataka is expected to support premiumization, creating attractive long-term opportunities for established companies with strong brands and nationwide distribution.
Building on South India Success
The Karnataka milestone comes shortly after another significant achievement for the company.
During the quarter ended June 2026, Tilaknagar Industries became the largest IMFL player in Telangana, further strengthening its leadership across South India.
Together, the Telangana leadership position and the record Karnataka performance highlight the company’s successful regional growth strategy.
Premiumization Strategy Gains Momentum
Tilaknagar Industries is increasingly focusing on premium and luxury spirits through its House of TI portfolio.
As consumers continue shifting towards premium alcoholic beverages, the company is expanding its presence in higher-value segments.
House of TI Portfolio Includes
- Monarch Legacy Edition – Luxury Brandy
- Seven Islands Pure Malt Whisky – Indo-Scottish Premium Whisky
The company also supports India’s emerging craft spirits industry through strategic investments under the House of TI platform.
This premiumization strategy is expected to complement the continued success of mass-premium brands like Imperial Blue.
Karnataka’s New Excise Policy Could Benefit Growth
The company believes Karnataka’s revised excise policy is likely to create a more balanced and growth-oriented operating environment.
The policy is expected to:
- Encourage premiumization
- Support established brands
- Improve long-term industry growth
- Benefit companies with strong distribution networks
For Tilaknagar Industries, this provides an opportunity to further expand both its mainstream and premium brand portfolio in the state.
About Tilaknagar Industries
Founded in 1933, Tilaknagar Industries is one of India’s leading alcoholic beverage companies with over 90 years of heritage.
The company has built a diversified portfolio across multiple spirit categories.
Key Brands
- Imperial Blue Whisky
- Mansion House Brandy
- Courrier Napoleon Brandy
- Madiraa Rum
- Blue Lagoon Gin
In recent years, Tilaknagar Industries has accelerated its premiumization journey through House of TI, its luxury spirits division.