In a significant stride for India’s digital retail landscape, Unicommerce eSolutions Limited, a leading e-commerce enablement SaaS platform, has announced a strategic partnership with the Ajanta Group, one of the nation’s most respected footwear brands. This collaboration marks Ajanta’s commitment to fortifying and streamlining its e-commerce operations across various online marketplaces and its burgeoning direct-to-consumer (D2C) website.
The challenge for Ajanta, home to brands like Ajanta Shoes and Ajanta Footcare, was clear: efficiently managing escalating order volumes and complex inventory across multiple sales channels. Unicommerce’s comprehensive suite, including its advanced Order Management System (OMS) and Warehouse Management System (WMS), provides the crucial centralized technology backbone. This integration promises real-time inventory visibility, automated order processing, reduced stock mismatches, and significantly improved fulfillment accuracy.
Going beyond core inventory and order management, Ajanta will also deploy Unicommerce’s innovative UniCapture video verification solution. This tool is designed to revolutionize return verification processes, offering video-based evidence to swiftly resolve disputed claims – a critical factor in enhancing customer satisfaction and operational integrity within the competitive online retail space.
Kapil Makhija, MD & CEO of Unicommerce, highlighted the partnership’s strategic value, stating, “As brands expand across marketplaces and D2C channels, a unified technology layer becomes critical. We are delighted to partner with Ajanta Group as it scales its digital business.” Vaishnavi Gurbaxani Banik, Director, Ajanta Shoes, echoed this, citing the ability to “centralise our order and inventory management, reduce manual interventions, and improve efficiency.”
This alliance underscores Unicommerce’s growing influence in empowering established Indian enterprises to build agile, data-driven, and scalable e-commerce frameworks. For investors, it reinforces Unicommerce’s robust trajectory in a rapidly expanding digital economy, showcasing its ability to attract and serve prominent brands navigating the complexities of modern retail.