Urban Company and Unicommerce Expand Partnership to UAE and Saudi Arabia
New Delhi, August 20, 2026: Unicommerce eSolutions Limited has announced the expansion of its partnership with Urban Company into the United Arab Emirates (UAE) and Saudi Arabia, as the home services platform strengthens its presence across the Middle East.
Under the expanded partnership, Urban Company’s Middle East business will use Unicommerce’s Uniware platform to manage inventory and fulfilment operations supporting its at-home service ecosystem in the region.
Uniware to Power Urban Company’s Middle East Operations
As Urban Company expands across the Middle East, Uniware will serve as a central technology platform for managing inventory and fulfilment activities.
The platform will provide real-time inventory visibility and help intelligently route orders for service kits, products and consumables. This is expected to support reliable deliveries to Urban Company’s service professionals operating across Saudi Arabia and the UAE.
Urban Company’s services, ranging from beauty and wellness to home cleaning and appliance maintenance, require a coordinated supply chain involving products, tools and consumables.
Uniware will help Urban Company improve stock accuracy, facilitate faster replenishment and coordinate fulfilment across multiple locations.
Partnership Builds on Successful India Relationship
The latest expansion builds on the existing relationship between Urban Company and Unicommerce in India.
Urban Company already uses Unicommerce’s technology for managing its e-commerce operations in the Indian market. Extending the partnership to Saudi Arabia and the UAE will allow the companies to create a more integrated operational infrastructure as Urban Company scales its Middle East business.
The partnership is particularly relevant as digital commerce and technology-enabled home services continue to develop across the region.
Unicommerce Strengthens Middle East Presence
The expanded Urban Company partnership marks another step in Unicommerce’s growing presence in the Middle East.
The company has developed an ecosystem through integrations with regional marketplaces, logistics providers, ERP systems and payment platforms.
Unicommerce also provides regionalised capabilities designed for businesses operating in Saudi Arabia and the UAE. These include Arabic-compatible invoice and shipping label generation, region-specific tax compliance capabilities and integrations with local ecosystem partners.
These capabilities can help businesses manage operational and regulatory requirements when expanding into Middle Eastern markets.
Management Commentary
Kapil Makhija, Managing Director and CEO of Unicommerce, said that businesses expanding into new markets require technology platforms capable of scaling while reducing operational complexity.
He said the company was pleased to extend its partnership with Urban Company to Saudi Arabia and the UAE and support its international expansion. According to the company, its focus is on helping businesses automate complex backend operations so that they can concentrate on customer experience.
Nitesh Agarwal, SVP – Middle East at Urban Company, said the Middle East is an important growth market for the company and that operational excellence is essential for delivering a reliable customer experience.
He added that Urban Company had experienced the value of Unicommerce’s platform in India and was therefore extending the partnership to support its operations in the region. Uniware is expected to help simplify operations and establish a scalable fulfilment backbone for Urban Company’s growing Middle East business.
What Uniware Will Manage
Uniware is Unicommerce’s order-processing platform and is designed to manage key post-purchase e-commerce activities.
For Urban Company’s Middle East operations, the platform will support areas including:
- Inventory management across multiple locations
- Order processing
- Fulfilment coordination
- Stock visibility and replenishment
- Service kit and consumables management
- Warehouse operations
- Omnichannel retail operations
- Returns and payment reconciliation
The integration is expected to help create a more connected supply chain between Urban Company’s operational locations and service professionals.
Unicommerce’s AI-First SaaS Platform
Unicommerce describes itself as an AI-first e-commerce enablement Software-as-a-Service (SaaS) platform that provides end-to-end technology solutions for brands, marketplaces and logistics service providers.
Its product portfolio covers both pre-purchase and post-purchase e-commerce operations.
Convertway
Convertway by Unicommerce is a marketing automation platform focused on customer engagement. It enables businesses to capture visitor information and automate communications through AI-powered voice calls, WhatsApp, SMS and RCS.
The platform also provides customised campaigns, smart segmentation and chatbot-based customer support.
Uniware
Uniware is Unicommerce’s order processing and e-commerce operations platform. It manages inventory across locations, processes orders across online and offline channels, manages returns and supports payment reconciliation.
Its capabilities include seller management, order management, warehouse management, inventory management and omnichannel retail solutions.
Shipway
Shipway by Unicommerce provides logistics management and courier aggregation solutions. Its services include smart courier allocation, shipment tracking, return and exchange automation, and shipping management.
360+ Technology and Partner Integrations
Unicommerce has a network of more than 360 plug-and-play technology and partner integrations across its three platforms.
These integrations cover marketplaces, logistics providers and ERP systems and are designed to support inventory optimisation, logistics automation and the transfer of transactional information.
The company’s platform also supports functions related to invoice generation, financial accounting, taxation and other regulatory requirements.
8,000+ Clients Across Multiple Markets
Unicommerce serves more than 8,000 clients across India, Southeast Asia and the Middle East.
Its client base includes brands and businesses such as FabIndia, Lenskart, Timex, TCNS, Mamaearth, SUGAR, Emami, Urban Company, Cello, HealthKart, boAt, Portronics, TMRW, Mensa and Landmark Group, among others.
The company’s technology suite is designed to serve businesses across different sectors and sizes, covering both online and offline retail and e-commerce enterprises.
Key Takeaways for Unicommerce Investors
The expansion of the Urban Company partnership into Saudi Arabia and the UAE is significant for Unicommerce as it strengthens the company’s international footprint.
The deal provides an opportunity for Unicommerce to deepen its presence in two important Middle Eastern markets while demonstrating the scalability of its SaaS platform beyond India.
The company’s regional capabilities, including Arabic-compatible documentation, tax-related functionality and local ecosystem integrations, could support further adoption among businesses looking to expand their e-commerce operations in the Middle East.
For Unicommerce, the continued expansion of its international customer base could become an important growth driver as the company scales its AI-first SaaS offerings across geographies.
About Unicommerce eSolutions
Incorporated in 2012, Unicommerce eSolutions provides SaaS-based solutions for e-commerce operations. The company is ISO 27001 and ISO 27701 certified and is listed on both the National Stock Exchange of India and BSE Limited.
Disclaimer: This article is based on information provided in the company’s exchange filing and press release. It is intended for informational purposes only and should not be considered investment advice.