Myntra Enters Quick Commerce Space with M-Now Pilot in Bengaluru

Quick commerce is becoming the latest trend among major players in India. Initially pioneered by Swiggy and Zomato, the concept is now being embraced by giants like Reliance Retail and Myntra.

Myntra, known for its dominance in the fashion category, is testing the waters of quick commerce through a pilot project named M-Now. The service has been launched in select locations in Bengaluru, aiming to provide faster delivery to customers.

This move marks Myntra’s entry into the competitive quick commerce market, where several players are already offering similar services. The company has previously experimented with M-Express, a service that ensures deliveries within 24-48 hours. M-Now takes this a step further, promising even quicker turnarounds to meet the growing demand for instant gratification in online shopping.

With quick commerce gaining momentum, Myntra’s M-Now pilot could position the company as a strong contender in this fast-evolving space.